11% of UK adults say they have Gigabit broadband at home
This week the government announced rapid progress in improving Gigabit broadband coverage to 70% of the country, up from 7% in just 3 years. However, according to our research, only a small minority are taking full advantage.
Those in Northern Ireland reported the highest uptake at 16%, with the lowest in Wales at just 9%.
The average home broadband speed in the UK is around 80 Mbps (Megabits per second), but those with a Gigabit connection can get speeds of around 1,000 Mbps.
Only 11% of UK adults reported having Gigabit broadband at home.
We asked those who don’t for the main reason why not:
39% say they have never heard of Gigabit broadband
It’s clear that awareness is the biggest barrier, with 39% saying they have never heard of it.
- 24% said it is not available where they are
- 16% said they don’t need it
- 13% said it was too expensive. (Highest in the North-West at 19%)
The cheapest Gigabit deals are with new, local internet providers, but they only cover certain areas. Most of us are stuck with the big broadband firms.
Big regional differences – with rural areas still left behind
Unfortunately the government target of 100% coverage by 2025 has now been reduced to 85%. There are projects underway to help rural areas, but for some the only choice comes through copper phone lines, which can be as slow as 2 Mbps – or worse!
For those who can afford it, satellite broadband might be the answer for now.
24% of those without Gigabit broadband said that is because it is just not available at their home, but there are big regional differences – only 12% in London said the same, with Scotland lagging behind at 30%.
Help is available for those who may be struggling with broadband bills…
Some broadband providers offer “social tariffs” to eligible customers who are struggling to afford broadband – generally low income households who receive benefits such as Universal Credit or Pension Credit.
…But 83% are not aware it exists
And that figure is even higher in Wales at 90% and the South-West at 88%.
- Only 7% have moved onto those deals (that’s just 1.2% of the total)
- 16% are eligible, but haven’t made the switch
- 34% said they are not aware if they are eligible (including 47% of retired people)
Data and methodology
All poll figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2104 adults. Fieldwork was undertaken between 31st August – 1st September 2022. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+). Full data including demographic breakdowns are available here (excel file).
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