Survey: Broadband speed more important to homebuyers than crime levels, transport links

Thursday, 31 August, 2017

A new study has polled a cross-section of British homebuyers in a bid to determine the most important characteristics they look for while searching for properties in new areas of the UK.

Access to fast broadband connections emerged as more important to respondents than crime levels, nightlife and transport links in the local area.

The average homebuyer would be willing to offer an extra £6,500 on a property guaranteed to have excellent broadband speed, according to research conducted by broadband comparison site

2,738 British adults aged 21 and over were polled as part of the study, all of whom disclosed to researchers that they were buying, or planning to buy, a new home in the next year or so.

Participants were subsequently asked a series of questions relating to their home-buying preferences.

All respondents were initially asked if they’d already narrowed down the area they were planning to buy their new home in, with the majority (78%) admitting that they were keeping an open mind regarding the location.

Next, individuals were all given a list of elements that would be most likely to put them off an area that a potential new home was being sold within, and asked to state the three that would most concern them.

The most common answers were revealed as follows:

  1. Poor/slow broadband connections – 88%
  2. Above average levels of crime- 81%
  3. A lack of local transport links/motorway access – 73%
  4. A lack of nightlife/shops – 64%
  5. A lack of local nurseries/schools – 58%

All those surveyed who stated poor or slow broadband connections would put them off purchasing property in a particular area were asked to state the reasons behind this, with the vast majority (62%) admitting that they are used to fast connections in their current homes and would struggle with anything less.

A further 27% also confessed that they need fast broadband in order to carry out work from home.

When asked if they’d ever had concerns about the broadband connection or speed in an area they were looking to purchase a home in, 16% of participants taking part confessed they’d experienced this, with only 12% of these individuals proceeding to purchase said property.

Finally, all respondents were asked whether or not they’d be willing to offer sellers more money on a property in an area guaranteeing excellent broadband connection and speeds, with more than three quarters (76%) stating that they would. When these participants were then asked how much extra they would pay, the average amount emerged as £6,500.

Tom Rodgers, Editor at, made the following comments about the findings: “There is no denying how important speedy internet access and a reliable broadband connection are to Britons in 2017.

“Not only are we dependent on it for being able to work remotely from home, we also now stream a large percentage of our home entertainment through the internet.”

Tom Rodgers author picture


Tom is a tech journalist and former Editor at

News What's the story?

Keep up with the latest developments in UK broadband.

UK 5G network goes live – are you up to speed?

Here's everything you need to know about the new mobile broadband network.

UK 5G network goes live – are you up to speed? Read more

TalkTalk offers exclusive £80 reward to new fibre customers

The huge bonus is available to anyone signing up for a 'Faster Fibre' bundle through

Read more

TikTok ‘gifts’ empty kids piggy banks

Children are most vulnerable to 'influencer' donation pleas

Read more

Netflix ruins 90’s cartoon, enrages internet

The streaming giant came in for criticism for 'straightwashing' Japanese cult classic anime.

Read more

Porn-block pushed back by clerical errors

Further delays to the child-protection measure, with the process mocked as an 'utter shambles'.

Read more

How to watch Wimbledon online for free

How to make sure you don't miss out on the action from your favourite sports stars.

How to watch Wimbledon online for free Read more

Fast fines for ISPs could end the “Loyalty Penalty”

But could the proposed measures mean worse deals for those who shop around?

Read more

Boris Johnson mocks full-fibre roll-out plans

The likely next PM boasts plans to beat current targets by 8 years, but is it all just hot air?

Read more

Broadband and phone companies to put Fairness first

Telecoms providers commit to raising standards.

Read more

UK to get legal right to decent and affordable broadband

New legislation will ensure minimum speeds for every UK household.

Read more

GDPR – One year on

The landmark legislation gave people the ‘right to know’ when their data had been hacked.

Read more

Help Learn with us

Make the most of the internet with our broadband library.

Why Ofcom’s USO is more than pie in the sky

Why Ofcom’s USO is more than pie in the sky Read more

Protecting your small business against cyber attacks

Read more

Could 5G end fixed-line home broadband?

Read more

How broadband availability varies across the UK

Read more

Which social media platforms should I be on?

Read more

Will you get online on holiday?

Stay connected during your get-away.

Read more

Make the most of your broadband overnight

Make the most of your broadband overnight Read more

The main causes of slow internet connections

Slow broadband can be more than just an irritant - but what causes it, and what can we do to fight back?

Read more

Do you need to ramp up your broadband controls?

Read more

The different types of home computer

Read more

Will we all need gigabit broadband one day?

Read more
Back To Top