Why are some providers increasing broadband prices – and how can you avoid it?

Why are some providers increasing broadband prices – and how can you avoid it?

Friday, 17 May, 2019

It’s a measure of our reliance on broadband that news of price rises is met with a collective sigh of resignation, rather than vocal protests or threats to cancel our services.

Last week, both TalkTalk and BT announced their intention to increase their charges for broadband.

TalkTalk is increasing broadband prices from 1 June and the change will affect all customers not currently on a fixed-term deal; bills are set to rise by £30 to £36 depending on the service.

TalkTalk say the money will fund better services and infrastructure, while BT claims it’ll have to increase prices over time to pay for full-fibre and 5G networks.

This would be more palatable if services were always great, but many customers are already cross about providers who offer disappointing service, or don’t provide the speeds they claim.

So can you get a better deal? And if so, how?

Find out what’s available, then speak to your current provider

Many things can affect your access to good-value broadband, so start by putting your postcode into the deal finder on our website, to find out which offers are available.

Not all deals are created equal, so make sure you know what broadband speeds your household needs and whether any extras like phone or TV contracts would be useful.

Pay attention to the lock-in period – while 12 month is still the norm, some providers are making contracts longer now.

If your new contract is not fixed-price but lasts for a long period, you may end up out of pocket if that provider increases their broadband prices, too.

When you have a shortlist of options, it’s time to look at your current contract.

Beyond the initial lock-in period, you can switch provider at any time. The process is simple, and in most cases you’ll only be without broadband for a couple of hours.

If you are within contract but still unhappy, check out our guide on Ofcom’s code of practice for broadband providers to see if jumping ship is an option.

Even if it’s not, due to an existing contract, talk to your provider. News of increased broadband prices will have many people looking at their options, not just you.

Providers will be extra keen to hold on to customers when broadband prices are in the news, so they may offer discounts or other goodies if they think you plan to leave.

Are prices going to go up long term?

Sadly, it’s almost inevitable that they will, since broadband infrastructure isn’t cheap to assemble.

The world is so reliant on technology (and keen to exploit the latest advances) that fibre and 5G will become the new normal in time.

These advances require huge investments in new infrastructure, which is already being rolled out in select pockets of the UK.

The need is pressing, with 5G phone contracts likely to be available later in 2019, and the UK Government committed to a nationwide full-fibre network in just a few years.

So while it makes perfect sense to shop around for a better deal now (or indeed at any time), we’ll all have to get used to paying higher broadband prices in the long term.

But as we’ll also have the advantages of 5G and ultra-fast broadband, opening up a whole new world online, it could be argued those prices will be well worth paying.

Neil Cumins author picture


Neil is an expert tech writer. He's written hundreds of guides on all things broadband!

News What's the story?

Keep up with the latest developments in UK broadband.

UK 5G network goes live – are you up to speed?

Here's everything you need to know about the new mobile broadband network.

UK 5G network goes live – are you up to speed? Read more

TalkTalk offers exclusive £80 reward to new fibre customers

The huge bonus is available to anyone signing up for a 'Faster Fibre' bundle through BroadbandDeals.co.uk

Read more

TikTok ‘gifts’ empty kids piggy banks

Children are most vulnerable to 'influencer' donation pleas

Read more

Netflix ruins 90’s cartoon, enrages internet

The streaming giant came in for criticism for 'straightwashing' Japanese cult classic anime.

Read more

Porn-block pushed back by clerical errors

Further delays to the child-protection measure, with the process mocked as an 'utter shambles'.

Read more

How to watch Wimbledon online for free

How to make sure you don't miss out on the action from your favourite sports stars.

How to watch Wimbledon online for free Read more

Fast fines for ISPs could end the “Loyalty Penalty”

But could the proposed measures mean worse deals for those who shop around?

Read more

Boris Johnson mocks full-fibre roll-out plans

The likely next PM boasts plans to beat current targets by 8 years, but is it all just hot air?

Read more

Broadband and phone companies to put Fairness first

Telecoms providers commit to raising standards.

Read more

UK to get legal right to decent and affordable broadband

New legislation will ensure minimum speeds for every UK household.

Read more

GDPR – One year on

The landmark legislation gave people the ‘right to know’ when their data had been hacked.

Read more

Help Learn with us

Make the most of the internet with our broadband library.

How to childproof your home broadband

How to childproof your home broadband Read more

Why Ofcom’s USO is more than pie in the sky

Read more

Protecting your small business against cyber attacks

Read more

Could 5G end fixed-line home broadband?

Read more

How broadband availability varies across the UK

Read more

Which social media platforms should I be on?

Read more

Will you get online on holiday?

Stay connected during your get-away.

Will you get online on holiday? Read more

Make the most of your broadband overnight

Read more

The main causes of slow internet connections

Slow broadband can be more than just an irritant - but what causes it, and what can we do to fight back?

Read more

Do you need to ramp up your broadband controls?

Read more

The different types of home computer

Read more
Back To Top