Which broadband provider is best in my area?

Which broadband provider is best in my area?

Monday, 13 August, 2018

You’ll often hear discussions about the UK’s best and worst broadband providers, but any national guide is flawed by definition.

The United Kingdom comprises four nations with vastly divergent geography, from sparsely-populated Scottish islands to the flatlands of East Anglia.

A 4G cell tower in central Leeds will be able to serve a far wider area than an identical tower in the Brecon Beacons, and reach many more people than a tower in the Norfolk countryside.

In fact, local broadband availability often varies from one street to the next.

While 85 per cent of UK businesses can access Virgin Media’s fibre optic cables, only 60 per cent of residential homes are connected to a network that often stops midway along a road.

Legacy hardware further blunts the efficacy of ‘ultrafast’ fibre cabling up to those green local broadband exchange boxes, such as copper cables between the exchange and nearby homes.

That’s before considering customer service, which varies according to factors ranging from line speed and reliability to the expertise offered by local contact centres and engineers.

Fortunately, it’s easier to measure and rate definitive attributes, such as cost and speed.

Best for cost

Although contract prices are advertised nationally, regional variations occasionally come into play.

Some broadband companies use door-to-door salesmen in certain areas, with scope to offer incentives to anyone signing up on the spot.

Other firms might offer referral bonuses for people signing up colleagues or neighbours.

Even so, a subscriber in Aberdeen should expect a comparably priced package to a customer in Aberystwyth or Armagh.

You’ll find details of the latest offers and incentives right here on BroadbandDeals.co.uk.

Best for speed

As well as price and incentives, our website details average line speeds achievable from each company operating in a particular area.

However, choosing an optimal local broadband provider is hardly straightforward.

Homes on opposite sides of the same street might potentially receive different internet speeds from the same provider, depending on issues like proximity to the nearest cabinet exchange.

Major broadband providers also use postcode search tools to accurately predict to-the-premises speeds.

(It’s important to separate this from to-the-cabinet speeds, which are subsequently throttled en route to our homes by distance and the use of old-fashioned copper cabling.)

If you’re looking for a new provider in an existing property, run a diagnostic test using a platform like broadbandspeedchecker.co.uk to determine current line speeds.

Visit your existing provider’s website to see what they claim is attainable at your address, and bear this in mind while investigating claims by key rivals.

Most providers rely on the same Openreach cabling, leading from the local exchange to your master phone socket.

Even Sky distributes broadband into our homes along phone lines, rather than through its own satellite dishes.

The exceptions to this delivery model are Virgin Media and 4G mobile broadband providers, whose speeds might actually eclipse some older hardwired networks.

Again, mobile providers should be able to predict realistic average speeds in a particular location, based on the infrastructure they’re able to call upon in that area.

The Hull paradox

For historic reasons, Hull has its own unique telecoms network, which means competition isn’t allowed.

That gives Kingston Communications (also known as KCOM) a monopoly on fixed-line local broadband.

Fortunately for locals seeking greater choice, mobile network signal strength is generally strong across Humberside – so 4G mobile internet represents a viable alternative.

Satellite broadband is another option, albeit at considerable cost.

Unlike Sky, this involves a receiver specifically designed to receive broadband signals from 22,000 miles above the Equator.

Neil Cumins author picture


Neil is an expert tech writer. He's written hundred's of Guides to all things broadband!

News What's the story?

Keep up with the latest developments in UK broadband.

TalkTalk offers exclusive £80 reward to new fibre customers

The huge bonus is available to anyone signing up for a 'Faster Fibre' bundle through BroadbandDeals.co.uk

TalkTalk offers exclusive £80 reward to new fibre customers Read more

TikTok ‘gifts’ empty kids piggy banks

Children are most vulnerable to 'influencer' donation pleas

Read more

Netflix ruins 90’s cartoon, enrages internet

The streaming giant came in for criticism for 'straightwashing' Japanese cult classic anime.

Read more

Porn-block pushed back by clerical errors

Further delays to the child-protection measure, with the process mocked as an 'utter shambles'.

Read more

How to watch Wimbledon online for free

How to make sure you don't miss out on the action from your favourite sports stars.

Read more

Fast fines for ISPs could end the “Loyalty Penalty”

But could the proposed measures mean worse deals for those who shop around?

Fast fines for ISPs could end the “Loyalty Penalty” Read more

Boris Johnson mocks full-fibre roll-out plans

The likely next PM boasts plans to beat current targets by 8 years, but is it all just hot air?

Read more

Broadband and phone companies to put Fairness first

Telecoms providers commit to raising standards.

Read more

UK to get legal right to decent and affordable broadband

New legislation will ensure minimum speeds for every UK household.

Read more

GDPR – One year on

The landmark legislation gave people the ‘right to know’ when their data had been hacked.

Read more

Slow broadband is costing us £2.2bn extra a year

Read more

Help Learn with us

Make the most of the internet with our broadband library.

Protecting your small business against cyber attacks

Protecting your small business against cyber attacks Read more

Could 5G end fixed-line home broadband?

Read more

How broadband availability varies across the UK

Read more

Which social media platforms should I be on?

Read more

Will you get online on holiday?

Stay connected during your get-away.

Read more

Make the most of your broadband overnight

Read more

The main causes of slow internet connections

Slow broadband can be more than just an irritant - but what causes it, and what can we do to fight back?

The main causes of slow internet connections Read more

Do you need to ramp up your broadband controls?

Read more

The different types of home computer

Read more

Will we all need gigabit broadband one day?

Read more

Explaining broadband industry jargon

Read more
Back To Top