Home » News » Cold callers who ‘hounded’ families fined £300,000

Cold callers who ‘hounded’ families fined £300,000

Cold callers who ‘hounded’ families fined £300,000

Tuesday, 6 February, 2018

A cold-calling financial services company from Liverpool that made more than 8 million nuisance sales calls has been hit with a massive fine by the ICO.

Speke-based Holmes Financial Ltd targeted people across the country with automated, recorded calls about PPI compensation over the course of two years.

The Information Commissioner’s Office found that Holmes had tried to make a total of 26.6 million automated sales calls, but only 8,792,907 calls got through.

It has handed the company a £300,000 fine.

Cold shoulder

Those hit repeatedly by the relentless cold calls spoke of the distress it had caused.

One complainant said: “I’m being hounded continually by this company”, while another spoke of the stress of constantly being phoned up despite asking for their number to be removed: “This has been going on for months if not years. It causes me anxiety feeling targeted.”

A third said Holmes Financial Solutions rang them “at least 3/4 times a week during work hours” while another member of the public who complained said: “It is always a little worrying when you get an unexpected call from a number you don’t recognize. One tends to think something has happened to a friend or family member.”

Rogue traders

The company did not have people’s consent for sending direct marketing, which is against the law.

It also broke the law by trying to remain anonymous and failing to identify that it was Holmes Financial making the calls.

ICO Head of Enforcement, Steve Eckersley, said Holmes Financial were “rogue traders” who showed no mercy to the thousands of people stuck on their telephone marketing lists.

“The company paid no heed to laws on telephone marketing and showed no concern for the distress they were causing people, by making huge volumes of invasive calls,” Eckersley said.

He added: “The ICO will not tolerate companies who blatantly disregard the law and Holmes Financial Solutions Ltd has paid the price for their negligence.”

MAIN IMAGE: Esparta Palma/CC BY 2.0

Tom Rodgers author picture

By:

Tom is a tech journalist and former Editor at BroadbandDeals.co.uk.

News What's the story?

Keep up with the latest developments in UK broadband.

BT launches second line service

BT launches second broadband home line service for the new crop of home workers.

BT launches second line serviceBT launches second line service Read more

Best broadband areas for online gaming in the UK.

A list of the best areas for online gaming has just been released.

Read more

What will 6GHz home broadband mean for consumers?

Read more

Study unsurprisingly shows WiFi usage increased during lockdown.

Read more

Help Learn with us

Make the most of the internet with our broadband library.

Could my webcam be compromised?

A compromised webcam could pose significant security risks even if you don a disguise, so ensure video cameras on web-enabled devices are functioning normally

Could my webcam be compromised?Could my webcam be compromised? Read more

How to build your own website on a budget

Read more

How to tell when your PC is about to fail

Read more

How to get around the 40 minute limit on Zoom.

Read more