Do 50% of us care more about broadband than our relationship?

TalkTalk street survey finds half of people said they cared more about internet than family.

family looking at a laptop together

Thursday, 3 October, 2019

ISP TalkTalk have partnered up with YouGov and Capital DJ Marvin Humes to run a survey of over 4000 people asking how much they love broadband. But the results might land some participants in hot water – over 50% of those polled said they cared more about fast, reliable broadband than their significant other!

But that’s not all: the survey also asked about their families and even pets – and the answers were pretty depressing.

With seven-out-of-ten surveyed choosing broadband over family pets and 68% saying no access to broadband left them anxious or depressed, it’s a bleak picture.

The IT In Crowd

Talk Talk commissioned the survey to show the increase of what they have dubbed ‘The In Crowd’ – people choosing to stay in and use the internet rather than go out. In a press release Talk Talk said:

There is a new generation of Brits choosing nights in with family, staying in to indulge their online guilty pleasures, forming what TalkTalk has coined the ‘In-Crowd’.

- TalkTalk PR

Unhealthy usage

In an even darker (but unsurprising) look at the online British psyche, TalkTalk’s analysis noted that 680,000 millennials admitted to regularly watching spot-popping videos, while ‘30% of 18-34-year olds spend time stalking their partner/ex on social media’. “U ok hun?”

Ghost pubs

The survey really hammered home what we already know. Two in five people would rather stay in to binge a TV series than go to the pub. Even 63% of 18-34 year olds said they would rather stay at home and game than go on a night out. Maybe this means we’ll see games like The Sims: Pub being released one day?

Calm down Nan

However, it’s not all doom and gloom! The survey showed that all this time at home is actually helping families to come together. Half of us admitted that their broadband “helps them feel more connected to their friends and family”. And a third think they spend more time at home with family and friends – probably because there is so much great telly online now!

So next time your grandparents are complaining about how much the family are on their phones on Christmas day you can tell them it’s just a new way of staying connected!

Natalie Dunning author picture


Natalie Dunning is a freelance writer and Media Psychology researcher based in Manchester.