Home » News » Alexa’s army of listening gnomes

Alexa’s army of listening gnomes

Alexa’s army of listening gnomes

Tuesday, 16 April, 2019

A report in media outlet Bloomberg has revealed the inner workings of Alexa’s army of listening gnomes operating out of countries such as Romania. These ‘machine learning data analysts’ regularly review audio clips to improve Alexa’s responses to commands.

Amazon regularly sends fragments of recordings to the training teams to improve Alexa’s speech recognition with thousands employed in as faraway places as Boston USA, India and Romania.

Amazon has never previously acknowledged the existence of this process or the extent of human involvement, nor the company’s retention policies for these snippets of audio.

Given the question of accountability over our audio, there has been some disquiet over those doing the listening. The Financial Times (FT) found, “supervised learning requires what is known as ‘human intelligence’ to train algorithms, which very often means cheap labour in the developing world.”

The FT found one advert that showed this task would pay 25 cents to spend 12 minutes teaching an algorithm to make a green triangle navigate a maze to reach a green square. That equates to an hourly rate of just $1.25.

Alexa works by responding to ‘wake words’. But because Alexa can easily misinterpret sounds and similar-sounding words, the teams listen to snippets from people’s conversations to improve those default wake words.

Inevitably the teams are regularly subjected to embarrassing and disturbing material. Amazon said that counselling was offered but would not elaborate as to the extent of it.

Likewise, Amazon were not fully transparent when it came to their retention policies. The retention of the audio files is supposedly voluntary, but this is unclear from the information Amazon gives its users. Both Amazon and Google allow voice recordings to be deleted from your account. But it is unclear if this is permanent. Instead, it could still be passed on and used for training purposes without your knowledge.

One area which privacy campaigners have long argued for is that voice platforms like Alexa should offer an ‘auto purge’ function. This could allow users to delete recordings older than a day or say 30 days. And they could ensure that, once deleted, the file is gone forever.

So remember – be careful what you say to Alexa. Someone somewhere could be listening and trying to work out exactly what you said and more importantly what you meant.

<Image: US Dept of Agriculture

Tim Bamford author picture

By:

Tim is a veteran freelance journalist writing extensively on internet news and cybersecurity.

News What's the story?

Keep up with the latest developments in UK broadband.

The biggest malware threats of 2020…so far

It’s been a year few of us will forget in a hurry, and we're only halfway through.

The biggest malware threats of 2020…so farThe biggest malware threats of 2020…so far Read more

Instagram could become the main news source for young people.

Reuters finds changes in the way younger users consume the news.

Read more

BT launches second line service

BT launches second broadband home line service for the new crop of home workers.

Read more

Best broadband areas for online gaming in the UK.

Read more

Help Learn with us

Make the most of the internet with our broadband library.

How to check if your broadband is down

It might seem obvious that an outage has occurred, but there are easy ways to check if your broadband is down, or whether the problem is more localised

How to check if your broadband is downHow to check if your broadband is down Read more

A guide to Big Tech alternatives.

It seems like we’re reliant on a small group of companies, are there alternatives?

Read more

Quick tips for boosting home broadband speed

Boosting speed can transform activities like streaming, gaming and accessing cloud storage

Read more

What’s the difference between hardware, firmware and software?

Read more