Faster broadband drives 136% spike in kids TV deals

Faster broadband drives 136% spike in kids TV deals

Thursday, 10 August, 2017

Fast fibre broadband is driving a huge spike in the numbers of video on-demand applications aimed at children, the lastest industry reports say.

Analysts at IHS Markit found that the number of on-demand services for young children more than doubled from 74 in 2012 to 175 in 2016.

Streaming video to your TV requires a constant fast connection that only fibre broadband can supply.

Fibre broadband is sold in the UK as speeds ‘up to’ 38Mbps and 76Mbps.

Standard broadband, which is much cheaper than fibre but can only offer speeds up to 17Mbps, is often not reliable enough to stream HD TV at a constant rate.

More: The Best Value Fast Fibre broadband deals in 2017

Increasing amounts of online exclusive content and easier payments for on-demand services have helped kids TV hit the mainstream.

IHS Markit analyst Kia Ling Teoh added: “The smartphone-fuelled emergence of app stores has led to a new wave of subscription services.

“Besides the ability to offer a protected environment for young children, they can be rolled out internationally more quickly and at a fraction of the cost of linear TV channels.”

NOW TV, a division of Sky, are running some of the most popular pay-as-you-go services.

The NOW TV Kids Month Pass costs just £2.99 a month with no contract.

It offers access to live TV channels including Nickelodeon, Nick Jr and Cartoon Network, as well as hit kids TV shows on demand like Peppa Pig, Dora the Explorer and SpongeBob SquarePants.

Tom Rodgers author picture

By:

Tom is a tech journalist and former Editor at BroadbandDeals.co.uk.

News What's the story?

Keep up with the latest developments in UK broadband.

Whatever happened to Internet.org?

Mark Zuckerberg's ambitious universal internet accessibility project was big news back in 2013

Whatever happened to Internet.org?Whatever happened to Internet.org? Read more

EE turn on 5G in new locations!

2019 is the year of superfast connections, as even more towns and cities get superfast 5G!

Read more

Should you get Disney +?

Disney launched their streaming platform in the US this month with a UK release in Spring 2020, is it living up to the hype?

Read more

Help Learn with us

Make the most of the internet with our broadband library.

Why is my computer running slowly?

Read more

Understanding broadband line speed advertising

Broadband speeds were once misleadingly advertised as 'up to', but things have changed...

Read more

Do I need my landlord’s permission to install broadband?

Read more