Faster broadband drives 136% spike in kids TV deals

Faster broadband drives 136% spike in kids TV deals

Thursday, 10 August, 2017

Fast fibre broadband is driving a huge spike in the numbers of video on-demand applications aimed at children, the lastest industry reports say.

Analysts at IHS Markit found that the number of on-demand services for young children more than doubled from 74 in 2012 to 175 in 2016.

Streaming video to your TV requires a constant fast connection that only fibre broadband can supply.

Fibre broadband is sold in the UK as speeds ‘up to’ 38Mbps and 76Mbps.

Standard broadband, which is much cheaper than fibre but can only offer speeds up to 17Mbps, is often not reliable enough to stream HD TV at a constant rate.

More: The Best Value Fast Fibre broadband deals in 2017

Increasing amounts of online exclusive content and easier payments for on-demand services have helped kids TV hit the mainstream.

IHS Markit analyst Kia Ling Teoh added: “The smartphone-fuelled emergence of app stores has led to a new wave of subscription services.

“Besides the ability to offer a protected environment for young children, they can be rolled out internationally more quickly and at a fraction of the cost of linear TV channels.”

NOW TV, a division of Sky, are running some of the most popular pay-as-you-go services.

The NOW TV Kids Month Pass costs just £2.99 a month with no contract.

It offers access to live TV channels including Nickelodeon, Nick Jr and Cartoon Network, as well as hit kids TV shows on demand like Peppa Pig, Dora the Explorer and SpongeBob SquarePants.

Tom Rodgers author picture


Tom is a tech journalist and former Editor at

News What's the story?

Keep up with the latest developments in UK broadband.

BT and O2 launch 5G in the same week!

BT and O2 are the latest networks to enter the bitter high street 5G battle.

BT and O2 launch 5G in the same week!BT and O2 launch 5G in the same week! Read more

UK Porn block for children has been scrapped.

The government’s controversial ‘porn blocker’ plan, mired in delays and problems, has been officially scrapped.

Read more

Gigaclear undertake costly fibre install UNDER River Severn to reach rural customers

The upstart ISP embarks on ambitious plan to ensure rural customers have access to full fibre broadband!

Read more

New rules bring full-fibre to apartment blocks

New measures help ISPs sidestep rogue landlords

Read more

Help Learn with us

Make the most of the internet with our broadband library.

Minimum connection speeds for common online activities

Read more

How many companies provide full fibre broadband?

Read more

What is Britbox, and how do I get it?

The latest addition to the crowded TV Streaming market may struggle to break through

Read more