Sky add HBO, VR and 106,000 customers to top 22.4 million

Friday, 21 April, 2017

Sky signed up more than 100,000 people in the last financial quarter to take their total customer base to over 22.4 million.

The broadcaster said its Sky Mobile division was “a substantial new source of revenue and profits” and announced double-digit revenue growth as executives eye a £1bn operating profit.

The news means Sky have added 769,000 customers over the last 12 months.

Sky today announced a $250 million multi-year deal production deal with HBO, as well as a virtual reality experience fronted by a David Attenborough hologram at London’s Natural History Museum.

Hold the World, due to launch in late 2017 will allow museum-goers to hold up, peer inside, tilt and look more closely at fossils, bones and skulls from the NHM’s world-famous collection.

Sky scored well in the latest broadband customer service stakes, with just eight out of every 100,000 customers registering a complaint.

That’s the country’s best, according to Ofcom.

Sky Chief Executive Jeremy Darroch said: “It’s been another strong quarter for Sky, despite this being our seasonally quietest period.

“We’ve made good progress on the growth plans that we laid out. We have continued to improve the customer experience with further enhancements to our Sky Q and Sky+ platforms as well as the launch of our digital customer service via the My Sky app.

“Looking forward, we enter the final quarter of our fiscal year in good shape. Despite the broader consumer environment remaining uncertain, we continue to deliver on our strategy and are on track for the full year.”

Ofcom is currently investigating the potential Rupert Murdoch/Fox takeover of Sky over fears about competition and the potential Americanisation of cable news.

Tom Rodgers author picture

By:

Tom is a tech journalist and former Editor at BroadbandDeals.co.uk.

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