How does viral marketing work?
Viral marketing is one of the internet age’s most successful – yet also most challenging – promotional methods.
Data harvesting – the price you pay for free online services
Data harvesting funds free services by allowing shadowy agents to persuade and predict our behaviour, at the cost of our personal privacy.
Read: Data harvesting – the price you pay for free online servicesWill AI replace writers?
The question of will AI replace writers has been asked many times – but the answer doesn’t change.
Read: Will AI replace writers?Looking back on obsolete online tech we used to use every day
Read: Looking back on obsolete online tech we used to use every dayLampposts might be the future of home broadband
Broadband from lampposts might sound implausible, but it’s already being trialled in Scotland.
Read: Lampposts might be the future of home broadbandBroadband advertising more accurate than ever, but still needs improvement
How accurate is broadband advertising? Reassuringly, the answer is far more than it used to be.
Read: Broadband advertising more accurate than ever, but still needs improvementHow the online experience varies around the world
Internet access overseas isn’t always as fast, dependable or trustworthy as the UK’s online infrastructure.
What’s being done to tackle fake reviews?
Fake online reviews are a scourge of the internet, but retailers are staging a patchy fightback against them
Read: What’s being done to tackle fake reviews?How big a threat is artificial intelligence?
The threat of AI is filling column inches at present, but should we really be concerned about the rise of the machines?
Read: How big a threat is artificial intelligence?It’s time you understood microtransactions… your kids already do
Read: It’s time you understood microtransactions… your kids already doPlan to map the world under our feet could stop broadband outages
A national underground asset register might stop broadband outages by showing utility companies where infrastructure is buried.
Read: Plan to map the world under our feet could stop broadband outagesIs your ISP the worst in the UK?
The latest Which? broadband satisfaction survey has revealed the best and worst ISPs. Is yours among the latter?
Read: Is your ISP the worst in the UK?The weirdest things might cause your broadband to go down
Bizarre reasons for broadband outages range from teething squirrels to out-of-control milk vans and old TV sets.
Is choice shrinking in the UK broadband market?
ISP consolidation is accelerating, with brands including Shell Energy, CityFibre and Trooli potentially disappearing from the UK.
Read: Is choice shrinking in the UK broadband market?Broadband to be faster on the moon than in parts of the UK
UK broadband speeds are officially slower than connections to the moon, according to new research.
Read: Broadband to be faster on the moon than in parts of the UKWifi 7 is coming… here’s what we know so far.
Read: Wifi 7 is coming… here’s what we know so far.Gigabit broadband now available in over 99% of new homes
New home gigabit broadband availability means top speeds and reliability, but some regions are left behind.
Read: Gigabit broadband now available in over 99% of new homesThe metaverse will be AR not VR-powered
The metaverse is growing rapidly, but its future lies in assisting daily life rather than replacing it.
Read: The metaverse will be AR not VR-poweredWhat happened to Scotland’s R100 broadband rollout?
Scotland's R100 broadband scheme is years behind schedule, and delays are only going to get worse
Read: What happened to Scotland’s R100 broadband rollout?Your broadband bill is about to go up in 2023
Broadband price rises are set to add further strain on household budgets, but there are ways to fight back
Read: Your broadband bill is about to go up in 2023Analysis: remote and hybrid working will remain the new normal
Hybrid working has become the default position in many employment sectors, with numerous factors preventing full-time returns to the office.
Read: Analysis: remote and hybrid working will remain the new normalRevealed: who owns the UK’s broadband firms?
We investigate who owns UK broadband firms, and uncover some surprising answers along the way.
Read: Revealed: who owns the UK’s broadband firms?World Broadband Association predicts 50Gbps fibre by 2030
Connections 50 times the current fastest could be found in our homes within a decade. What could you do with that much speed?
Read: World Broadband Association predicts 50Gbps fibre by 2030Peloton still high on Christmas wishlists despite post-pandemic struggles
The smart exercise-bike phenomenon has had a tough year, but for those with deep pockets Peloton is top of the leaderboard.
Read: Peloton still high on Christmas wishlists despite post-pandemic strugglesOfcom report reveals the state of British Broadband in 2022
Average speeds are on the up, but UK cities still lag well behind worldwide neighbours.
Read: Ofcom report reveals the state of British Broadband in 2022Deepfakes threaten our perceptions and wellbeing
AI-generated video fakes may be the latest insidious threat to online safety. Here's how to spot one.
Read: Deepfakes threaten our perceptions and wellbeingBlack Friday 2022: Pros and Cons of shopping online
The coming weeks will see a surge in spending - here are some points to consider when shopping online this winter.
Read: Black Friday 2022: Pros and Cons of shopping onlineThe UK broadband market is shrinking
The consolidation of brands may not be a cause for concern, but it’ll be notable when you look for a new provider.
Read: The UK broadband market is shrinkingBeware: keystroke logging malware on the rise
This favoured technique of hackers and cybercriminals is a growing phenomenon internet users should be wary of.
Read: Beware: keystroke logging malware on the riseProperty listings may need to include broadband coverage in future
Property listings and broadband coverage could be combined under new proposals, giving consumers better insight into domestic connectivity
Read: Property listings may need to include broadband coverage in future- 2023
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